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Keqiao Spring Expo: More Professional, More Opportunities

发表时间:2009-08-21      发表评论



2009 (China•Keqiao) International Textile Fabrics & Accessories Exhibition (here named “Spring Expo” for short), organized by Shaoxing County People’s Government, China Textile City Exhibition & Convention Co., Ltd., Shanghai Gehua Exhibition Plan Co.,Ltd. as well as Shaoxing City Xingji Exhibition Co.,Ltd., was held during May 8-10, 2009at the China Textile City International Convention & Exhibition Center.

According to the statistics, the number of professional buyers was up to 18,193 in three days, 50.3% higher than last spring expo, including 2,666 overseas buyers from 85 countries and regions such as the U.S., Britain, Italy, France and India; the turnover reached 3.359 billion yuan, up 7.7% from last spring expo, covering the contract turnover 1.134 billion yuan and the intended turnover 2.225 billion yuan.

The result of the survey on the buyers satisfaction shows that, over 98% of buyers are satisfied with 2009 Spring Textile Expo in Keqiao, over 60% plan to attend 2009 Autumn Textile Expo, and 221 enterprises have already booked 445 booths.

“In fact, the effect of exhibition is reflected not only in the period of exhibition, but on the united effect. For instance, this textile expo is also the highlight in the industry, which helps the industry enhance the confidence.” Sun Ruizhe, Vice-president of China National Textile & Apparel Council, believed.

Since 2001, the China•Keqiao International Textile Fabrics & Accessories Exhibition has already been held successfully for nine years, which also has become one of the most professional exhibition fairs, representing a high level of specialization, internationalization and informationization in textile industrial fields in China.

Furthermore, as a platform, the China•Keqiao International Textile Fabrics & Accessories Exhibition suffers more chances for not only domestic textile enterprises, but also the overseas buyers and exhibitors to know more about the Shaoxing County (the hometown of textile) and the well-known China Textile City in China, which is an international textile manufacturing center and trading center in China, integrating the professionals and high-quality fabrics & accessories from all countries and regions.

The Hometown of Textile
Located in the south of Yangtze River Delta, Shaoxing county, whose area is 1177 square kilometers, is adjacent to the east of Ningbo and west of Hangzhou. Keqiao is the site of people’s government of Shaoxing county.
Shaoxing county is famous for its textile. As early as in the New Stone Age Times, the ancient Yue (Shaoxing) people learned to weave by making use of wild kudzu, such as coarse grass linen and hemp, etc.
At the end of the 1970s, more and more regional textile factories enhanced an unprecedented development of textile industry in Shaoxing, which built Shaoxing into a comprehensive textile industry system including weaving, printing and dyeing, garments manufacturing, man-made fibre drawing and textile machinery manufacturing. A series of scaled markets were successively established, such as China Textile City, Datang Textile Market, Qianqing Raw Textile Material Market etc. The textile industry has become the mainstream in Shaoxing with more and more domestic textile enterprises swarming to invest, advanced equipment being introduced, technical innovation prevailing on the way, the production capacity being raised continually, and the fame of Shaoxing textile being gradually accepted by the whole world.
Till the year 2005, there are over 5,360 textile factories of various kinds in Shaoxing County, including: 28 man-made fabric enterprises, with an annual output of 1.27 million tons of various chemical raw materials, accounting for one seventh of the total in China; more than 3,000 fabric manufacturing enterprises, with an annual output of over four billion meters of various products, taking a proportion of one fourth of the total in China; over 180 printing and dyeing enterprises, with an annual processing capacity of 11 billion meters, which accounts for 30% of the total in China.

“Comparing with the past sessions of the Spring Expo, the fair this year is the most professional one.” explained by one of the supervisor of the 09 Spring Expo. According to his introduction, in order to make the expo be more expert for industrial visitors, this time the Spring Expo focused on the fabrics and accessories products only, rather than some other textile products, such as textile machinery and so on, providing more opportunities for domestic Chinese professional qualified fabrics and accessories enterprises to take part in the exhibition.

Moreover, not only the products, but also the quality as well as the variety have been improved significantly. During this Spring Expo, more top-grand fabrics, such as high-grade fashion color-spun fabrics, pure wool fabrics, worsted fabrics, home textile fabrics, etc, were exhibited to the visitors. 

During the Spring Expo, the organizers pay more attention to the efficiency of the business making. As the direct fabrics downstream user, garment enterprises are the main fabrics buyers group. In order to further enlarge this buyer resource, the organizing committee not only attends the famous CHIC show in China to promote their Spring Expo in Keqiao, but also contacts with the well-known domestic apparel industrial clusters, such as Shanghai, Hunan Zhuzhou, Zhejiang Pinghu, and so on, inviting the local professional visitors and buyers to join the exhibition fair.    

In order to strengthen the integration of exhibitors and buyers, the Spring Expo carried out five activities: 2010 Spring/Summer Textile Fabrics Fashion Trends Release & Fabrics Development Forum, 2009 China Textile City Matching Meeting for Fabrics Enterprises and Designers, Matching Meeting for Overseas Buyers and Textile Enterprises, Award Ceremony of China Textile City’s Most Valuable Brand, Online Textile Expo, and so on. 

Moreover, the Spring Expo also cooperated with various media, and released the latest news to nearly 205 countries and regions. Of them, aiming at the Japanese market, this exhibition specially established the Japanese version website, and linked with http://www.senken.co.jp. The broadening internationalization with outside world and markets, making the Spring Expo be more attractive and professional for exhibitors and visitors.   

“To combat the international financial crisis, professional textile expo made exhibitors and buyer more confident in the industry,” Li Guoping, Chairman of Shaoxing County Liman Textile Co., Ltd. said, “in addition to the order for two contains of woolen fabrics from a Syrian customer, the company also met many potential customers. These customers intended to visit the company after the textile expo, so the company can have ample orders in the later period.”

“The textile expo will get better year after year. It will be more professional, more influential and have a higher reputation.” Many exhibitors started to book the booths of this autumn textile expo when getting good results in this spring expo. “Yue Hong Textile”, “Jin Dian Zi”, “Long Di Textile” and other local textile companies booked the booths in the first day of the opening, as well as Hebei Xin Ji Rui Jia Garment Co., Ltd., Changshu Tian Chen Knitted Co., Ltd. and other companies outside of the province in order to seize business opportunities.

As we referring to the Keqiao, it is not doubt to mention about the China Textile City there. Due the unexpected financial turmoil, the textile industry suffered a lot from it. However, here, in Keqiao China Textile City, the market looks extremely busy with its business. According to the statistics, in the first quarter of 2009, China Textile City achieved the turnover of 15.325 billion yuan, up by 5.1% year on year. Meanwhile, domestic and overseas franchiser also showed great enthusiasm to join in the China Textile City, during the first quarter, the newly-emerged franchiser achieved 1,078, making the total number of the franchiser in China Textile City reach 17,459. Through the Spring Expo each year, the enterprises in the China Textile City could have more opportunities to get in touch with the new markets, and sell the made-in-China fabrics overseas.  

China•Keqiao Textile Index
The China Textile City is also famous for its China•Keqiao Textile Index, which comprising four elements: the price index, the business index, the export index and the order index, which will reflect the price movement of the domestic textile market, ups and downs of the textile export market, and the change of orders accepted by textile producers and operators.
The price index will be published every Monday to indicate textile prices during the past week, while the business index and the export index will be available every month.
 

稿件来源:中国纺织杂志英文版

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